Mauricio Alarcon has been appointed new Chief Executive Officer, CEO, of Nestlé Central and West Africa Ltd. The appointment went on effective, on September 1, 2020.
In a release announcing the appointment, Nestlé Central and West Africa Ltd stated that “Mr. Alarcon has a robust and in-depth understanding of Central and West Africa.”
The release further stated that in 2014, Alarcon became Managing Director of Nestlé Côte d’Ivoire, where he drove business growth and efficiency. Alarcon’s track record at Nestlé, also saw him head the Company’s operations in Senegal, Guinea, Guinea Bissau, Gambia, Mauritania and Cape Verde.
According to Nestlé’s records, Alarcon, in 2016, became the Managing Director of Nestlé Nigeria, the largest Nestlé operation in the region. It is reported that during his tenure in Nigeria, Mr. Alarcon was a catalyst for change and innovation, where he achieved superior business performance amidst a volatile environment. He also demonstrated a strong personal commitment to improving the lives of people within the company as well as in the communities it operates in.
As a holder of a Master’s degree in Engineering from the University of Manchester, United Kingdom, Mr. Alarcon has through service, distinguished himself as a leader in the various tasks assigned to him. He is a Mexican national.
Prior to joining Nestlé, Mr. Alarcon worked in the banking sector in Mexico, in 1999. In 2004, he was appointed as Marketing Manager for the Ice Cream business in Australia. “He moved to Nestlé’s North and Eastern Africa Region as Business Executive Manager for Ice Cream in 2010, transforming the business by doubling turnover and improving profitability”. Nestlé’s records state.
Reacting after his appointment, Alarcon stated, “I’m honoured and excited to lead Nestlé Central and West Africa Ltd. I look forward to joining forces with all our stakeholders to deliver Nestlé’s purpose, which is to unlock the power of food to enhance quality of life for everyone, today and for generations to come”.
“We will achieve this by bringing to life our vision of delivering affordable and accessible nutrition to everyone in Central and West Africa. We will also continue to build strong communities by improving livelihoods as well as intensify our efforts to protect our planet for future generations.” Alarcon said.
Nestlé Central and West Africa
In Central and West Africa, Nestlé operates in 25 countries, where it directly employs over 5,400 people. The region has nine factories and three co-packers. Nestlé helps address the specific nutritional needs of the population by offering tastier and healthier foods & beverages; and by promoting balanced diets and healthy lifestyles. Nestlé’s portfolio in Central and West Africa spans food and beverage categories including dairy, culinary, coffee, beverages, infant nutrition and bottled water.