Distributors and retailers of the Dangote cement brand in the Southwest Region were, on November 24, schooled on the constituent raw materials and processes through which Dangote cement is produced.
The meeting that was graced by the presence of Dangote Cameroon’s Managing Director Baba Abdullahi focused on letting customers discover the Dangote 3X cement, which is of the 42.5R grade, the manufacturing process and an educational part, which was aimed at increasing retailers’ knowledge on the technical attributes of the product.
The Managing Director told retailers that in 2012, Cameroon government contacted Dangote to persuade him to build a manufacturing plant in Cameroon. He recounted that they entered the Cameroon cement market in 2015, despite the opposition in place, and became leaders that very year, when the Dangote cement brand hit the Cameroon market. He reiterated the quality they have always strived for, and noted that customer satisfaction is what they have continually strived for.
In presentations done by different staff members of Dangote Cement Cameroon, the retailers asked questions and were schooled on the cements attributes that sets the dividing line and makes Dangote Cement stand out from other brands circulating in the market.
The different raw materials used in producing the cement were shown to the partners and videos on the production process, starting from the channelling of the raw materials were also projected for retailers to see. The aim was for customers to be more abreast with what goes on in the production unit, the uniqueness of the Dangote way of producing cement to meet the contemporary needs in the field of architecture.
Best Practices Taught
As part of the working session, the distributors were lectured on the various ways they should use Dangote Cement, in order that the best results can be achieved and, most importantly, for them to build with peace of mind.
Video projections on the various measurements of sand, concrete and cement were shown to the key business partners, outlining the exact quantity of each material to be used when mixing the materials together for various purposes.
Dangote Cement Cameroon’s Head of Sales and Marketing, Maurice Diekem cautioned the distributors on the need to make sure that other construction inputs are used in their proper form and excellent quality, alongside Dangote cement, to make sure that the construction lasts.
Drawing from a practical example, he told the partners that when a house collapses, much of the blame is levied on the cement. He pointed out that constructors need to take into consideration, the quality of other materials used, depending on the type of final product they strive to achieve at the end. He pointed out that the type of sand, water, iron rods and other material used in construction, also matter as much as the type of cement.
The distributors were taken to various units of the Dangote factory where they were lectured on how the different raw materials are conveyed to the production units, where the machines are controlled, where the cement is produced and packaged and then, automatically loaded into trucks from where it is transported to the different localities to reach the consumers.