The United Bank for Africa, UBA, on September 27, signed a Memorandum of Understanding with the United Nations International Children’s Emergency Fund, UNICEF, for the promotion of children’s rights.
Speaking during the validation ceremony, the Country Director of UNICEF Cameroon, Jacques Boyer, lauded the support of UBA.
To him, the support shows that UBA remains a company with a strong attachment to the community within which they do business through their Corporate Social Responsibility, CSR. The partnership with the private sector, he hoped, will expand to other areas in the future with advocacy for the promotion of the rights of children.
Going by him, CSR goes beyond philanthropy. “Child-focused CSR contributes to sustainable development, including the health and the welfare of children. It also takes into account the expectations of children and their family as stakeholders. In order for the Sustainable Development Goals to be achieved, business must be fit for children. Therefore, the involvement and contribution of all stakeholders, mainly UBA, is necessary in view of the many challenges in the realisation of children rights, namely: child protection, education, healthcare and digital access, among others. This partnership should strengthen UBA’s human rights processes and broader its sustainability practices,” he added.
On his part, Dominique Mahend, the Managing Director of United Bank for Africa accentuated that the bank is aware that its activities extend beyond only profit making.
“UBA has remained very active in carrying out Corporate Social Responsibility in the areas of education, Health and entrepreneurship not only in Cameroon, but across the 20 African countries where it does business. Partnering with UNICEF to promote the right of children is a noble initiative that we believe in and support. Our modest contribution we hope will have a positive impact”, he said.
The partnership is in line with the mission of both organisations. It is also for UNICEF Cameroon to work with partners in the private sector and have them play an active role in the promotion of children’s rights and to ensure their active and efficient participation in the living of these rights.
For UBA Cameroon, it is an opportunity to enhance its social responsibility by supporting children, especially the most vulnerable in society.
Thanks to this collaboration, UBA staff will be drilled in CSR, training on advocacy around themes like HIV/AIDS, nutrition, health, education, protection of children and social inclusion. UBA branches will become friendly environment for children where advocacy messages will be on display to promote the respect of the rights of children.